Marketing Automation | Platinum Eagle

Executive Automation Summary

Our marketing automation platform leverages n8n's powerful workflow engine to orchestrate data collection, customer engagement, and business intelligence processes. This no-code automation framework enables rapid deployment of sophisticated marketing workflows that drive customer acquisition, retention, and revenue growth.

┌─────────────────────────────────────────────────────────────────┐ │ n8n ARCHITECTURE OVERVIEW │ │ │ │ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ │ │ │ TRIGGER │────▶│ WORKFLOW │────▶│ ACTION │ │ │ │ SOURCES │ │ ENGINE │ │ TARGETS │ │ │ └─────────────┘ └─────────────┘ └─────────────┘ │ │ │ │ │ │ │ ┌─────────────┐ ┌─────────────┐ ┌─────────────┐ │ │ │ - Schedule │ │ - Routing │ │ - Email │ │ │ │ - Webhook │ │ - Filtering │ │ - SMS │ │ │ │ - Database │ │ - Transform │ │ - CRM │ │ │ │ - API │ │ - Enrichment│ │ - Analytics │ │ │ │ - Events │ │ - Decisions │ │ - Social │ │ │ └─────────────┘ └─────────────┘ └─────────────┘ │ │ │ └─────────────────────────────────────────────────────────────────┘

Key Automation Workflows

Market Intelligence Collection

Automated collection and processing of market data from Google Trends, social media, and competitor websites to inform marketing strategy.

// Weekly schedule trigger { "trigger": "Schedule", "parameters": { "frequency": "Weekly", "day": "Monday", "time": "02:00" } } // Google Trends API call { "node": "HTTP Request", "parameters": { "url": "https://trends.google.com/trends/api/explore", "method": "POST", "headers": { "Content-Type": "application/json" }, "body": { "comparisonItem": [ { "keyword": "wine tours", "geo": "US", "time": "now 7-d" } ], "category": 71, "property": "" } } }

Customer Journey Automation

Multi-channel engagement workflow that nurtures prospects through the booking funnel with personalized content and offers.

// New lead trigger from website form { "trigger": "Webhook", "parameters": { "path": "/api/new-lead", "responseMode": "onReceived" } } // Enrich lead with demographic data { "node": "Clearbit", "parameters": { "operation": "enrichPerson", "email": "{{$json.email}}" } } // Segment lead based on preferences { "node": "Switch", "parameters": { "conditions": [ { "condition": "{{$json.winePreference}} === 'red'", "path": "redWineFlow" }, { "condition": "{{$json.winePreference}} === 'white'", "path": "whiteWineFlow" } ] } }

Post-Tour Engagement

Automated follow-up sequence that maximizes customer satisfaction, reviews, and repeat bookings after tour completion.

// Tour completion trigger { "trigger": "Database", "parameters": { "operation": "update", "table": "tours", "fields": { "status": "completed" } } } // Send thank you email with review request { "node": "SendGrid", "parameters": { "operation": "sendEmail", "template": "tour-thank-you", "to": "{{$json.customer.email}}", "dynamicTemplateData": { "firstName": "{{$json.customer.firstName}}", "tourName": "{{$json.tour.name}}", "reviewLink": "https://review.platinumeagle.com/{{$json.tour.id}}" } } }

Automation Capabilities

No-Code Workflow Builder

Visual workflow designer enables marketing team to create and modify automation sequences without developer resources.

Multi-Channel Orchestration

Seamless coordination across email, SMS, push notifications, and social media for cohesive customer journeys.

AI-Powered Personalization

Integration with our AI stack enables dynamic content generation and personalization at scale.

Real-Time Analytics Integration

Bi-directional data flow with our analytics platform for continuous optimization of marketing performance.

Business Impact

63% Higher Email Engagement

AI-personalized content and timing optimization has dramatically increased open and click-through rates.

47% Reduction in Customer Acquisition Cost

Automated multi-channel nurturing has significantly improved conversion rates and marketing efficiency.

82% Increase in Review Collection

Automated post-tour engagement has dramatically increased customer review submission rates.

3.8x Higher Marketing Team Productivity

No-code automation has enabled the marketing team to launch and optimize campaigns faster than ever.